Why to build a mobile app for FMCG
Along with many others, the FMCG i.e. Fast-Moving Consumer Goods industry is being revolutionized by newly rolled out devices and technologies. The possibilities for building retail and POS (Point of Sale) functions into mobile applications are limitless and are made possible by a variety of emerging and established technologies. How will having a mobile app will help the fast-moving consumer food market? The usage of Mobile has changed the way people live their lives. The smartphone is a trusted guide for everyone. A recent survey indicated that 88% of respondents preferred their smartphone to be on their side and revealed that e-commerce enabled mobile devices to enable FMCG market brands to engage with shoppers. With more smartphones than people across the world today, a mobile app is clearly the most convenient means for the FMCG market to engage with their shoppers. Importance of a mobile app in the FMCG market: Mobile-enabled data searchers who try to access whichever brand...