Salesforce Vs Microsoft Dynamics 365: Implementing the Right CRM For Your Business

 Customer Relationship Management (CRM) is crucial for businesses to stock prospect and customer data, monitor customer interactions, and provide this information to other stakeholders. CRM helps businesses to manage customers and relationships, enabling the company to grow.

Salesforce and Microsoft Dynamics 365 are recommended CRM platforms providing sales support and customer relationship monitoring, with features that make them the best CRM platforms in the market.

Read ahead as we outline and compare various aspects of both the CRMs, to assist you to opt which one settles well together with your business.

Microsoft Dynamics Pros and Cons

Dynamics Pros

• It is accessible and cost-effective for small businesses since Dynamics 365 features a flexible licensing model and is competitively priced.
• It strives to supply 99.9% uptime with its Service Level Agreement which may only be requested then negotiated in Salesforce.
• It has integration with Microsoft products like Outlook, Office 365, and Power BI. This synchronization of platforms enhances productivity, and therefore the familiar Microsoft interface gives a highly positive user experience.

Dynamics Cons

• Since it’s a comparatively new platform, some businesses are hesitant in investing within the product even with its growing popularity.
• While it is often customized, businesses can find the method challenging if they lack development knowledge. Furthermore, it supports little third-party integration as compared to Salesforce.

Salesforce Pros and Cons

Salesforce Pros

• Salesforce’s AppExchange counts together of the industry’s biggest B2B stores, allowing businesses to profit more from the platform with several third-party integrations.
• It features powerful e-commerce facilities that will improve further with Salesforce’s acquirement of Demandware.
• Salesforces’ Pardot and Marketing Cloud are developed and prepared to be used, unlike Dynamics 365 that has got to face some initial bumps.
• This platform is all about the purchasers, with in-house customer orientation management. Its education network, Trailhead, is one of its most recognized assets.

Salesforce Cons

• Salesforce could seem pricier to smaller and mid-market companies as contractual obligations and costs rise.
• It is a private CRM software, and to share data with more business software; you would like connector installations. Furthermore, if you employ several other software, the mixing costs will rise.
• Its Field Service Lighting isn’t as satisfactory to all or any customers as compared to Dynamics’ field service management module, Field Service app.